Bitget Introduces “Flash Tuesday” Zero-Fee Crypto Purchases for Fiat Users

In a move to attract fiat-to-crypto users, digital asset exchange Bitget has launched a recurring promotional event titled “Flash Tuesday,” offering zero-fee crypto purchases every week. According to an announcement on Bitget’s official X account, the offer allows users to buy cryptocurrencies using their local fiat currency via credit or debit cards without paying any transaction fees.

The promotion runs from Tuesday 6:00 PM to Wednesday 6:00 PM (UTC+8) weekly. This creates a 24-hour window during which users can skip the usual card processing fees—a rarity in an industry often marked by high charges on fiat gateways.

Bridging Fiat and Crypto More Smoothly

The initiative appears to target lowering the entry barriers for individuals new to digital assets, particularly those more comfortable with traditional payment systems. Although many centralized exchanges support fiat deposits, they typically charge a significant fee for direct card purchases. Bitget’s move to eliminate these fees, even temporarily, could help users test the platform and onboard more seamlessly.

This also suggests a strategy to boost user activity and retention by providing an incentive aligned with convenience. For those who prefer speed over bank transfers, Flash Tuesday offers a timely solution—at least once a week.

A Growing Trend Among Crypto Exchanges

Bitget’s new campaign is part of a broader trend where exchanges experiment with scheduled discounts and fee reductions to drive trading volume. While zero-fee trading is not new, especially on select spot or futures pairs, targeting fiat-to-crypto transactions in this way is relatively uncommon.

Such initiatives may help exchanges stand out in a crowded field. However, it’s worth noting that offering zero-fee promotions on high-cost payment rails like credit cards may not be sustainable in the long run.

What Users Should Know

It’s crucial for users to read the terms and conditions before participating. As of now, Bitget’s post does not detail any regional limitations, card issuer restrictions, supported cryptocurrencies, or maximum transaction limits. These terms could significantly affect the offer’s accessibility and value.

Users should also be aware that while Bitget may not charge a fee, third-party processors or banks might still apply foreign exchange or service fees depending on location and currency.

Additionally, local regulations could impact participation. Countries with strict controls on crypto transactions or heightened KYC requirements may limit access to this promotion.

A Step Toward User-Centric Design

Bitget’s “Flash Tuesday” underlines a growing emphasis in the crypto industry on user-friendly design and reduced friction. As exchanges compete for the next wave of adoption, incentives like this play a small but important role in building trust and encouraging fiat integration.

Whether the campaign becomes a fixture or simply a short-term marketing experiment, it highlights the need for accessible entry points into the crypto market—something both beginners and casual users will likely appreciate.

In an evolving space, such efforts may define which platforms lead and which fall behind.