Blockchain Group Buys €17M in Bitcoin at €93K Each

The Blockchain Group, recognized as the first Bitcoin treasury firm in Europe, has increased the size of its digital asset holdings by strategically purchasing 182 BTC for over €17 million. At an average price of €93,264 per coin, this increases the company’s total holdings to 1,653 BTC, which, as of June 18, 2025, is worth about €148.9 million. With an average purchase price of €90,081 per Bitcoin, the company has produced an incredible yield of 1,173.2% so far this year and 57.2% so far this quarter. The Group’s leadership in Bitcoin Corporate Treasury Adoption is reaffirmed by this move, which comes as institutional demand for digital assets continues to rise.

Institutional Bitcoin Demand Fuels Treasury Transformation in Europe

The firm’s accumulation aligns with a broader surge in institutional adoption. By converting part of its capital into BTC, The Blockchain Group leverages both the deflationary nature of Bitcoin and its strength as a long-term value store. With Bitcoin now outperforming traditional asset classes in 2025, the Group’s high BTC yield underpins the financial performance of this approach.

Mirroring U.S.-based strategies like those seen with MicroStrategy, the Blockchain Group’s model offers Europe a homegrown example of Bitcoin corporate treasury adoption. Its rapid build-up of Bitcoin reserves positions it as a pioneer on the continent, setting a benchmark for European corporations. This bold strategy demonstrates that BTC is more than a speculative investment – it’s a foundational treasury asset.

Bitcoin Corporate Treasury Adoption Redefines Corporate Balance Sheet Strategy

Holding over €148.9 million in BTC, The Blockchain Group exemplifies how digital asset holdings can drive treasury diversification. As traditional currencies lose purchasing power and macroeconomic risk rises, Bitcoin offers a compelling hedge. The Group’s yield-centric treasury model showcases how Bitcoin reserves can enhance both asset growth and liquidity. Importantly, this model challenges the status quo of corporate asset management. By embracing Bitcoin corporate treasury adoption, the firm shifts away from fiat-heavy portfolios and toward decentralized financial resilience. It’s a response to both inflation risk and the post-halving Bitcoin supply constraints.

A European Trailblazer in Bitcoin Treasury Execution

As the first in Europe to fully integrate BTC into its treasury, The Blockchain Group is creating a replicable roadmap. Its success may spur similar moves across the EU as companies explore treasury diversification. Additionally, its strong BTC yield highlights the competitive advantage of early adoption in a tightening supply environment. In combining aggressive Bitcoin acquisition with risk-managed yield strategies, the company isn’t just holding BTC – it’s optimizing it. This makes it a case study in how digital asset holdings can move from passive reserves to active yield engines.

What’s Next for The Blockchain Group’s BTC Strategy

Going forward, The Blockchain Group may continue expanding its Bitcoin reserves, particularly as MiCA regulations offer more clarity for crypto-treasury management in the EU. Bitcoin corporate treasury adoption could surge as institutional capital increasingly flows into regulated vehicles like ETFs. The Blockchain Group’s early mover status ensures it remains a key player as digital finance reshapes corporate treasury norms. Other European firms will be watching closely – wondering if they’re next to pivot into BTC.