Smarter Web Buys 275 BTC for £21.8M, Now Holds 1,275 Bitcoin

The Smarter Web Company has added another 275 BTC to its growing treasury, spending £21.8 million on the purchase. The move aligns with its long-term plan to hold Bitcoin as part of a broader digital strategy.

Smarter Web announced the purchase on July 11 through a regulatory notice on its investor website. The firm now holds 1,275 BTC in total, solidifying its position as one of the boldest corporate Bitcoin holders in the UK.

Key purchase details:

• Number of Bitcoin Purchased: 275 BTC
  
• Average Purchase Price: £79,563 per BTC ($108,182)
  
• Amount Purchased: £21,879,927
  
• Total Bitcoin Holdings: 1,275 BTC
  
• Total Average Purchase Price: £78,516 per BTC ($106,719)
  
• Total Amount Purchased: £100,108,083
  
• Year-to-Date BTC Yield: 31,263%
  
• 30-Day BTC Yield: 497%
  
• Approximate Cash Still Available for Bitcoin Purchases: £31 million

Bitcoin as Part of ‘The 10 Year Plan’ and Treasury Strategy

The latest acquisition is part of the firm’s “10-Year Plan,” a strategy focused on using Bitcoin as a long-term treasury asset. The company sees Bitcoin as a critical store of value and a core pillar of future finance.

Since 2023, Smarter Web has allowed customers to pay in Bitcoin. That shift was followed by the adoption of a Bitcoin Treasury Policy. The company believes this bold financial direction gives it a competitive edge as digital assets continue to go mainstream.

CEO Andrew Webley remains a vocal advocate of the move. In past statements, he’s emphasized the long-term importance of Bitcoin and its relevance to the company’s growth roadmap.

Business Model and Expansion Goals

The Smarter Web Company offers web design, hosting, and digital marketing services. Its clients pay an upfront fee and choose annual hosting or monthly marketing packages.

The company plans to grow both organically and through acquisitions. Bitcoin now plays a central role in both operational strategy and cash deployment. With £31 million still available, the company has room to expand its BTC reserves even further.

Transparency on Risk

The company also issued a cautionary statement to investors, acknowledging Bitcoin’s risks. As a cryptoasset, Bitcoin remains unregulated in the UK and may be subject to high volatility.

Smarter Web warns that its Bitcoin exposure won’t be covered by the Financial Services Compensation Scheme, as it isn’t FCA-regulated. However, it says the board continues to view Bitcoin as an “appropriate store of value.”

The company acknowledges the risks, like sudden market swings or delays in selling large amounts of BTC. Still, stands firm on its Bitcoin-first approach and says it plans to keep adding more in the months ahead.