WLFI, USD1 Points Program, USD1, stablecoin adoption, BitGo

World Liberty Financial Inc. (WLFI) has launched a new loyalty initiative called the USD1 Points Program. The company announced the program on August 7, aiming to reward users who trade, hold, or stake its stablecoin, USD1.

WLFI modeled the program after traditional American loyalty systems used by airlines and hotels. The company believes crypto users deserve similar benefits for their continued support. The move aims to deepen user engagement and incentivize stablecoin adoption.

Program Launch to Begin with Select Exchange Partners

The USD1 Points Program will roll out in phases. WLFI confirmed that it would launch first with selected exchange partners. Each partner will define how users can earn points through trading USD1 pairs, maintaining balances, or staking.

WLFI will soon share full details, including launch dates and platform-specific rules. The company noted that point calculations may differ by exchange or platform, depending on each partner’s guidelines.

DeFi and App Integration Incoming

Beyond trading and staking, WLFI plans to expand the program further. Future updates will include point rewards for using USD1 in approved DeFi protocols and engaging with the WLFI mobile app.

The company sees the USD1 Points Program as a long-term loyalty platform. It intends to reward users not only for trading but also for helping drive stablecoin adoption across multiple use cases.

Strengthening the USD1 Ecosystem with User-First Strategy

USD1 is a U.S. Dollar-backed stablecoin issued by BitGo, a regulated financial services provider. Each token is backed 1:1 by U.S. dollar reserves, including Treasuries and cash equivalents. WLFI owns the USD1 brand and supports its adoption, while BitGo handles issuance and redemption.

WLFI said the new points program underscores its commitment to recognizing user contributions. “Stablecoins power a large part of crypto, but users rarely get rewarded,” WLFI said. “We’re changing that narrative.” By creating a familiar loyalty structure within a decentralized financial system, WLFI aims to attract both crypto natives and mainstream users. The program is expected to improve retention and strengthen the utility of USD1 across ecosystems.

Looking Ahead

WLFI’s announcement marks a notable shift in how stablecoin issuers engage users. If successful, the model could inspire other projects to offer similar loyalty benefits. The company hinted that more partner announcements and detailed mechanics would follow in the coming weeks. For now, early users and traders of USD1 are being placed at the center of WLFI’s expanding financial vision.